🚀 New Features Plan

Strategic roadmap and implementation plan for upcoming Magic Mango features, based on user feedback and market analysis.

📋 Table of Contents

📖 Document Overview

• Purpose: Strategic planning for new Magic Mango features
• Scope: User-validated features with market research backing
• Current Focus: Workspaces - Team Collaboration Environment

🎯 Feature #1: Workspaces

1. Strategic Rationale - Why we're building this feature
2. Market Research - Competitive analysis of 4 key players
   • Atria AI Creative Platform
   • Foreplay Ads
   • Notion
   • Figma
3. Magic Mango Strategy - Our unique approach
4. Implementation Plan - What we're building (Phase 1 committed, others conceptual)
5. Success Metrics - How we'll measure impact
6. Competitive Advantages - Our differentiators
7. Market Positioning - How we'll position in market

🔍 Quick Navigation Guide

• For Executives: Focus on Strategic Rationale, Competitive Advantages, and Market Positioning
• For Product Teams: Review Magic Mango Strategy and Implementation Plan
• For Engineering: See Phase 1 Implementation details (only committed scope)
• For Marketing: Reference Market Positioning and Competitive Advantages

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Overview

This document outlines the strategic approach for implementing new features that will enhance Magic Mango's competitive position and address evolving user needs. Each feature is backed by comprehensive market research and user feedback.

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Feature #1: Workspaces - Team Collaboration Environment

🎯 Strategic Rationale

After extensive user interviews and lead conversations, we identified a critical gap in our current single-user model. Our core pillar of collaboration requires a proper team environment where creative professionals can work together seamlessly. This feature will transform Magic Mango from an individual tool into a comprehensive team platform.

📊 Market Research Insights

Competitive Analysis Overview

We analyzed four key players in the collaborative creative space to understand industry best practices:

1. Atria AI Creative Platform

• Approach: AI-first collaborative creative workflows
• Team Structure: Tiered plans with 5-15 seats included
• Key Innovation: Shared AI resources and collaborative asset management
• Pricing: $129-$479/month with additional seats at $20/user

2. Foreplay Ads

• Approach: Creative-first workspace for advertising teams
• Team Structure: Up to 10 users with role-based access
• Key Innovation: Cross-platform ad inspiration collaboration
• Pricing: $49-$99/month base with $20 per additional user

3. Notion

• Approach: Hierarchical workspace organization (workspace → teamspace → pages)
• Team Structure: Granular permissions with guest access
• Key Innovation: Real-time collaboration with AI integration
• Pricing: $4-$18/user/month with extensive guest capabilities

4. Figma

• Approach: Three-tier organization (organizations → workspaces → teams)
• Team Structure: Role-specific pricing and specialized access levels
• Key Innovation: Real-time multiplayer with live collaboration
• Pricing: $45-$90/month with differentiated seat types

🏗️ Magic Mango Workspace Strategy

Based on our research and user feedback, we will implement a Notion-inspired workspace model with creative industry optimizations from Figma and Foreplay.

Core Architecture

Workspace-First Approach

• Eliminate single-user plans - all activities are now workspace-connected
• Default workspace creation for new users (seamless transition)
• Shared subscription model - entire team benefits from one subscription

Team Structure & Permissions

Simplified Role System

• Workspace Owner: Full administrative control and billing management
• Team Members: Full creative access to workspace resources
• Guests: View-only access for stakeholders and clients (coming soon)

Collaboration Features

• Shared Creative Assets: All AI-generated content, analyses, and insights accessible to team
• Real-time Collaboration: Multiple users can work on projects simultaneously
• Unified Dashboard: Team-wide view of all creative projects and analytics
• Comment System: Internal feedback and collaboration on creative work

Pricing Strategy

Revolutionary Value Proposition

• Same current price ($X/month) but now includes up to 3 users
• Additional users: $20/month per extra team member
• No feature restrictions - full Magic Mango capabilities for entire team

This pricing strategy positions us competitively against:

• Atria ($26/user/month equivalent for small teams)
• Foreplay ($16-20/user/month)
• While providing significantly more value than current single-user competitors

🔧 Implementation Plan

Phase 1: Foundation (MVP) - COMMITTED

1. Workspace Creation System

   • Auto-create workspace for existing users
   • New user onboarding with workspace setup
   • Invitation system for team members

2. Shared Resource Architecture

   • Migrate user data to workspace-scoped storage
   • Implement real-time data synchronization
   • Create shared asset management system

3. Basic Collaboration

   • Team member management interface
   • Shared project visibility
   • Basic notification system

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⚠️ IMPORTANT: Only Phase 1 represents committed development. All subsequent phases are conceptual ideas that require extensive user validation before any commitment to implementation.

Phase 2: Enhanced Collaboration - CONCEPT ONLY

These features will only be considered after Phase 1 is live and we conduct comprehensive user research to validate demand and specific requirements.

1. Advanced Permissions (pending user validation)

   • Guest access system
   • Granular sharing controls
   • External stakeholder management

2. Real-time Features (pending user validation)

   • Live collaboration indicators
   • Comment and feedback system
   • Activity feeds and notifications

3. Workflow Integration (pending user validation)

   • Team templates and shared workflows
   • Collaborative brief creation
   • Shared brand guidelines and assets

Phase 3: Advanced Features - CONCEPT ONLY

These advanced features are purely speculative and will only be evaluated if user research validates the need after Phase 1 and potential Phase 2 implementation.

1. Analytics & Insights (speculative)

   • Team performance dashboards
   • Collaborative analytics views
   • Cross-team learning and insights

2. Integration Ecosystem (speculative)

   • Slack/Teams integration
   • External tool connections
   • API for custom integrations

Post-Phase 1 Validation Process: After Phase 1 launch, we will conduct extensive user interviews, usage analytics, and feedback collection to determine:

• Which conceptual features solve real user problems
• What new requirements emerge from actual workspace usage
• How to prioritize future development based on validated user needs

📈 Success Metrics

User Adoption

• Workspace creation rate for new users
• Team invitation and acceptance rates
• Multi-user session frequency

Revenue Impact

• Average revenue per workspace (ARPW)
• Team size growth over time
• Churn reduction through team lock-in

Collaboration Effectiveness

• Cross-team asset sharing frequency
• Collaborative project completion rates
• User engagement within workspace context

🎯 Competitive Advantages

1. Price Leadership: Best value proposition in creative collaboration space
2. AI-Native: Built-in AI capabilities across all team functions
3. Creative-Focused: Optimized for creative workflows vs. generic project management
4. Seamless Transition: Existing users automatically benefit without disruption
5. Scalable Growth: Natural expansion path as teams grow

🚀 Market Positioning

"The Creative Team's AI Command Center"

Position Magic Mango Workspaces as the central hub where creative teams collaborate, analyze, and optimize their creative strategy using AI-powered insights. Unlike generic collaboration tools, we're purpose-built for creative professionals who need both powerful individual AI capabilities and seamless team coordination.

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This document will be updated as we gather additional user feedback and refine our implementation approach.