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Pitch Deck

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The Currency of Attention​

The most valuable currency today is not money, it is attention. And to win attention, there is only one way: high-performance content.

Organic doesn't scale. The engine of growth is paid traffic. And in paid traffic, creative is king. The smartest way to create is not to start from zero.

Solution: Ad Central​

A unified platform for performance, organization, and intelligence.

Key Pillars​

  1. Unified Performance

    • All ads from different market libraries in one place.
    • Unify your data, discover what really worked, and create your new strategy based on real insights.

  2. Team Organization

    • Save, comment, and organize all ad references as a team.

  3. Artificial Intelligence

    • Drag market ads to an AI agent.
    • Transcribe videos and discover what really works.

Campaign Production Cycle​

The process is divided into crucial stages:

  1. Planning (80% of total time): What should we produce for each of our campaigns?
  2. Pre-production: Refine and detail what to produce and how to produce what was planned.
  3. Production: Script recording, variation capture, full editing, and creation of final creative versions.
  4. Distribution: Publication and running of creatives in paid traffic.
  5. Performance Evaluation: Evaluate performance to understand what is working and what is not.

Market Data​

Spending and Production​

  • Small and Medium Enterprises (SMEs):
    • Team Spend: $5,000 - $10,000 / month.
    • Production: 40 - 60 campaigns/month.
  • Large Enterprises:
    • Team Spend: 7.7% of total revenue.
    • Production: 200+ campaigns/month.

The Waste Problem​

  • USA: $295.45 billion in paid media spending.
  • Annual Loss: $37 billion.
  • Scenario: 68% of companies admit to wasting money on ineffective campaigns. Often, they rush into digital advertising without clearly defining objectives or audience, resulting in ads that generate no real return.

Business Model​

PlanPriceDetails
Monthly PlanR$ 139.00Workspace with 5 members
Annual PlanR$ 1,188.00Workspace with 5 members
EnterpriseCustomPersonalized Workspace

Roadmap (Progress)​

  • October 2025: MVP Launch.
  • Q1 2026: Addition of campaign metrics + File Swap.
  • Q2 2026: Google Ads + Tiktok Ads addition.
  • Q3 2026: UGC Swap.
  • Q4 2026 - 2027: Creation of creative workflows.

Market Positioning​

Focus on:

  • Content Creation.
  • Inspiration and References.
  • Analysis and Performance.

Strategic Narrative & Pitch Philosophy

This section deconstructs the underlying logic, storytelling mechanics, and market philosophy driving the Magic Mango pitch. It goes beyond the what (features) to explore the why (vision) and the how (narrative).

1. The Core Thesis: The Attention Economy​

The pitch opens with a philosophical axiom rather than a technical problem: "The most valuable currency today is not money, it is attention."

  • The Shift: This frames Magic Mango not merely as a productivity tool, but as a financial instrument for the modern economy. If attention is the asset, then our platform is the investment terminal.
  • The Consequence: By establishing this high-stakes context, the pitch elevates the problem of "bad creatives" from a mere annoyance to a critical business failure. Losing attention isn't just bad marketing; it's bankruptcy in the attention economy.

2. The "Anti-Originality" Manifesto​

One of the most provocative narrative arcs in the deck is the challenge to traditional creativity: "The smartest way to create... is not to start from zero."

  • Redefining Creativity: The narrative boldly asserts that in the context of performance marketing, "originality" is often a liability. It champions Iterative Brilliance over Ex Nihilo Creation.
  • The "Blank Page" Syndrome: The pitch identifies the "blank page" as the enemy. By positioning the product as a cure for the "start from scratch" anxiety, we appeal directly to the psychological pain points of creative strategists and media buyers who are burnt out from constant ideation.

3. The Villain: The $37 Billion Black Hole​

Every good story needs a villain. In our narrative, the villain is Inefficiency.

  • The Stat: Citing the "$37 billion annual loss" and the fact that "68% of companies admit to wasting money" turns an abstract problem into a tangible bleeding wound.
  • The Insight: The deck argues that companies are rushing into distribution (paying for ads) without mastering the production (the creative). This creates a "leaky bucket" scenario. Magic Mango positions itself as the sealant for that leak.

4. Product Positioning: The "Brain" of the Operation​

The pitch subtly re-segments the market.

  • Existing Landscape:
    • The Hands: Tools for editing (Adobe, Canva, CapCut).
    • The Legs: Tools for distribution (Meta Ads, Google Ads, TikTok Ads).
  • The Missing Link (Magic Mango):
    • The Brain: The intelligence layer that sits between execution and distribution.
    • The Value Prop: We don't just help you make things (Production); we help you decide what to make (Planning/Strategy). This is the "80% of the time" problem identified in the deck.

5. The "Creative Intelligence" Category​

The deck is not selling a "Creative Management Platform" (CMP) in the traditional sense. It is selling Creative Intelligence.

  • Data-Driven Creativity: The integration of AI isn't for generation (making images), but for analysis (understanding why images work). This is a crucial distinction. We are selling certainty in an uncertain market.
  • The Workflow Revolution: The roadmap (File Swap -> UGC Swap -> Creative Workflows) suggests a future where the platform becomes the operating system for the entire creative team, not just a repository.

6. Visual & Tonal Strategy​

The presentation style mirrors the product's promise: High Signal, Low Noise.

  • Minimalism: The design avoids clutter, reflecting the "clarity" the product brings to the chaotic ad market.
  • Directness: Short, punchy sentences ("Organic doesn't scale") mimic the fast-paced nature of the social media feed itself. The medium is the message.

Conclusion​

The Magic Mango pitch is not asking for a budget for a tool; it is asking for a mandate to overhaul the creative process. It promises to transform the creative department from a cost center (guessing what works) into a profit center (engineering what works based on data).